Tag manager
Google Tag Manager setup¶
**This is why the Google Tag Manager should be set up in 5 Anchor Connect.
In order to measure the success of your promotional campaigns (conversion rate) when using our White Label Solution (WLS), you need to include your GTM in our Planbar24.
Please set up the Tag Manager in your Team Settings. Please enter your GTM number and, if not already done, place the Tag Manager on your website.
If you don't have an expert for this task, we can do it for you. Our service includes the configuration of the Google Tag Manager, integration of Google Analytics (UA and/or GA4), setup of the conversions and forwarding of the events to Google Ads as well as Google Analytics for display in the e-commerce data. Feel free to contact us for this.
WLS Events¶
| event | category | action | label | value |
|---|---|---|---|---|
| wls.form.search.form | wls.form | submit | search.form | JSON |
| wls.form.search.availabilities | wls.form | submit | search.availabilities | JSON |
| wls.form.search.boats | wls.form | submit | search.boats | JSON |
| wls.form.contact | wls.form | submit | contact | |
| wls.form.newsletter | wls.form | submit | newsletter | |
| wls.form.interest | wls.form | submit | interest | BOAT_ID |
| wls.form.question | wls.form | submit | question | BOAT_ID |
| wls.form.inquiry | wls.form | submit | inquiry | BOAT_ID |
| wls.action.save.boat | wls.action | save | boat | BOAT_ID |
| wls.action.save.offer | wls.action | save | offer | BOOKING_QUERY |
| wls.popup.booking | wls.popup | open | booking | BOAT_ID |
| wls.popup.boat | wls.popup | open | boat | BOAT_ID |
| wls.popup.marina | wls.popup | open | marina | MARINA_ID |
| wls.popup.question | wls.popup | open | question | BOAT_ID |
| wls.popup.interest | wls.popup | open | interest | BOAT_ID |
| wls.popup.share | wls.popup | open | share | |
| wls.popup.inquiry | wls.popup | open | inquiry |
Planbar24 Events (Conversions)¶
| event | category | action | value | label |
|---|---|---|---|---|
| connect.checkout.booking | checkout | booking | TOTAL | CAMPAIGN_ID (GOOGLE) |
| connect.checkout.reservation | checkout | reservation | TOTAL | CAMPAIGN_ID (GOOGLE) |
The "full" event that is triggered on a conversion looks like this:
{
"event": "connect.checkout.booking",
"category": "checkout",
"action": "booking",
"value": 2000,
"label": "SUMMER_VIA_NEWSLETTER",
"details": {
"id": 1234,
"via_partner": false,
"request": false,
"mode": "online",
"referrer": "https://wasdasd.de",
"commission": 14.45,
"provision": 12,
"totals": {
"total": 2000,
"discount": 200,
"extras_price": 200
}
},
"conversionId": 1234,
"conversionValue": 2000,
"transactionId": 1234,
"transactionAffiliation": "BEST Bootsurlaub",
"transactionTotal": 2000,
"transactionProducts": [
{
"sku": 55457,
"name": "Pedro Skiron Typ 2",
"price": 2000,
"quantity": 1
}
]
}
Crossdomain Tracking¶
In order for the same user to be recognized when redirected to Planbar24 (booking process), it is necessary to enable cross-domain tracking. Two configurations are shown below (Universal Analytics & GA4):
